A statement informing consumers that outcomes achieved using a product or service might differ from those advertised or promoted is a common practice. For example, a weight-loss program might use such a statement to indicate that individual weight loss will depend on factors like diet and exercise. This practice manages expectations and provides transparency about the range of possible outcomes.
This type of transparency offers several benefits. It protects businesses from legal challenges by clarifying that advertised results are not guaranteed for every individual. Simultaneously, it empowers consumers to make informed decisions by understanding that outcomes are influenced by various factors. Historically, this practice has evolved alongside advertising and consumer protection laws, becoming increasingly important with the rise of direct-to-consumer marketing and the proliferation of products and services promising specific results.